Maureen Jack-LaCroix is a PhD candidate at SFU Faculty of Education. She co-founded BTCEA after completing a Masters in Eco-Psychology and Creation Spirituality through Naropa University. Maureen brings the philosophical foundation and an uplifting vision to Be The Change. She also brings 20 years of experience heading up Jack of Hearts Productions and large-scale, multifaceted events such as the Slam City Jam international skateboard festival, the Music West festival and conference, the Tears are Not Enough African aid initiative, and a number of TV productions including the Gala Opening of Expo ’86 for CBC TV. A student and leader of group processes in humanistic, cognitive and transpersonal psychology for 15 years, Maureen enjoys leading Be The Change workshops and inspiring presentations, bringing years of experience from facilitating leadership trainings for business executives with ViRTUS. She was awarded the 40 Under 40 Top Business Achievers by Business in Vancouver and received the Ethics in Action Award in 1996. She is currently completing her Ph.D in Philosophy of Education at SFU.